Omni-channel & Store Solutions - Open up new markets

In the SAP context, it is the omni-channel processes whose introduction enables our
customers in the retail sector to generate what we consider to be great, perhaps even the
best added value – and that rapidly.

As consenso, we have developed concrete scenarios in the area of omni-channel
processes from the technologies available on the market, which we can implement
pragmatically, quickly and profitably in retail companies. In detail:

Ad hoc analyses for the operational business

For the creation of ad hoc analyses, we rely on the SAP Customer Activity Repository
(CAR) as a technical basis – a central platform for all information required in the
operational business, including customer data and evaluation options. SAP CAR
summarises what is scanned at the POS, what is ordered in the online shop, what is
recorded in the call centre. And enables analyses in real time.

How many units of a product are in the store, in the warehouse, on the delivery route?
Which product is selling particularly well in which store? Where are the numbers lower
than in the previous week? What could be the reason for this? At which points is there a
threat of an out-of-stock situation? To find out all this, all you need to do is look at your
smartphone or tablet. Employees can record goods receipts or carry out inventories more
easily and quickly, and store managers can manage their business more intelligently. For
example, analyses of how many customers buy where and when facilitate the planning of
staff deployment. The store manager knows when he should put someone else at the
meat counter, when the fruit shelf will be empty and much more..

The point of sale as the hub of the digital store

Many processes can be highly automated. This is where the POS plays a decisive role.
Those who do not view the point of sale in isolation, but connect it to the central
database, open up new opportunities. For example, retailers can create great added
value by analysing receipt data. Sales transactions run seamlessly from the POS to the
backend, irregularities such as missing receipts or incorrect master data are quickly
detected. This guarantees audit-proof storage and brings financial advantages.

Pricing and promotion management can also be linked to POS data. For example,
customers who identify themselves by customer card can receive a personal discount
directly at checkout if they have shopped in the store at least once a month in the last
year.

Scenarios like this can be implemented quickly because the necessary interfaces are
already available out of the box. The basis for the implementation is our rapid prototyping
approach, in which we are guided by the SAP reference architecture.

The responsible contact persons Alexander Angerhausen and Marcel Ruholl on the
question of what particularly distinguishes consenso in the area of “Omni-Channel & Store
Solutions”:

“We take an integrative view of all business processes, from the point of sale via the
warehouse through to accounting. Our focus is on the standard-oriented process
mapping of customer requirements.”

Our topics at a glance:

• Inventory management & availability check
• Dynamic pricing
• Supply chain
• Customer management
• Omni-channel POS
• Customer check-out
• Fiscalisation
• Marketing
• Commerce
• Sales cloud
• Service cloud
• Analytics cloud
• In-store retail processes
• Customer Activity Repository (CAR)
• Unified Demand Forecast (UDF)
• Forecasting & Replenishment (F&R)
• Robotic Process Automation (RPA)
• Process observation
• Process mining

An excerpt of our project stories:

• SAP Omni-channel implementation at TOM TAILOR
• SAP Omni-channel implementation at SACO (Saudi Arabia)
• SAP Customer Checkout (CCO) at AGRAVIS
• Omni-channel processes at AGRAVIS (project interview)
• SAP OmniPOS implementation at Jacques' Wein-Depot
• SAP OmniPOS & CAR implementation at Manufactum