SAP Fiori app developed by consenso successfully optimises price reduction processes at Ernsting’s family

The price reduction tool, known as the Redu Tool, developed and implemented by consenso, is one of two core components of Ernsting’s family’s award-winning omnichannel pricing solution, which received a reta Award and earned consenso the title of “Top Supplier Retail 2025”.

The Redu Tool digitalises the price reduction process at Ernsting’s family, making it more transparent and efficient while fundamentally optimising the workflow. Labour-intensive, manually maintained Excel spreadsheets have been replaced by a fully integrated, modern SAP Fiori application that automates repetitive tasks without compromising control.

Automated price reductions with the consenso Price Engine

The centrally managed price reduction process at Ernsting’s family is complex due to the size of the company, the number of products and regional or national differences. All departments involved benefit from the process optimisation provided by the Redu Tool, from Category Management and Financial Accounting through to POS systems and mobile data capture devices in the stores.

Under the new process, price reductions are carried out entirely automatically in the background. This is handled by the consenso Price Engine, an application based on SAP standard functionality that uses BRF+ to structure and manage the necessary steps. At its core is a transparent set of rules that reflects Ernsting’s family’s operational objectives.

The process consists of two main steps:

In the first step, products scheduled for price reductions are grouped into worklists based on individual attributes or combinations of attributes, such as distribution channel, duration and previous price reductions. For each category, the reductions follow predefined schemes stored in price reduction tables. These define the various reduction stages, from the original price through to final clearance as the last reduction stage, and determine how the reductions are applied.

In the second step, the new reduced prices are categorised into general and regional condition types. Based on this classification, the Redu Tool calculates and displays the resulting markdown amounts (total, by condition type, moving average price and net) – a key advantage during the approval process.

Review, approval and updating of prices

Employees in Assortment Planning & Allocation review the proposed prices in their worklists, adjust prices or their validity periods where necessary, and approve the new prices. All the information required for this process, such as article numbers, sales data by country and stock levels, is clearly displayed in the modern SAP Fiori interface – drawn from a pool of more than 100 potential pricing indicators. Role and authorisation concepts ensure that price changes can only be approved by authorised personnel.

The final transfer of the new prices back into the SAP system via IDocs is also governed by defined rules at Ernsting’s family. These prevent store operations from becoming overloaded, taking into account factors such as staff capacity and labelling equipment.

Practical implementation through close collaboration

Working closely with the business departments, we designed the Redu Tool as a solution that is both functional and practical, integrating seamlessly into existing workflows. Time-consuming manual price reductions are now a thing of the past at Ernsting’s family. Automation and the use of clearly defined rules for pricing logic save time and reduce the risk of errors in the process. The SAP Fiori interface provides an intuitive user experience, ensuring a high level of user acceptance.

The key to success was the close partnership between Ernsting’s family and consenso. From initial concept through to go-live, the tool was continuously refined and successfully tested under real-world conditions. Just one week after launch, 500 product groups and 1,308,772 price revaluations had been processed smoothly and transmitted to POS systems and mobile data capture devices. Its successful integration into day-to-day operations demonstrates the stability and performance of the reta Award-winning solution.